I think of twitter as a news ticker where only the news I want to see shows up. So whatever your interests happen to be, you can customize your news ticker by following whichever news sources, or people whom you’d like to stay up to date with.
Once you tweet and get followers yourself, you have built an audience. If you are running a twitter account for your business, this is a huge benefit. Not only are you able to get all the latest news out directly to your followers, but you will be able to keep in direct contact with them. Everything of course, in 140 characters or less. Twitter acts as a customer service and marketing tool.
Straight and to the point. It makes those on Twitter to choose their words more wisely, which does carry value and keep things concise.
Twitter is a great way to keep in touch with and reach out to new people, especially if you are interested in marketing your business or website.

